Concept · validation pending

Concept · Surf lifestyle

tea.surf

Tea for surfers — warm-up before dawn patrol, recovery teas, board-bag tea kits.

Validation target

Q3 2026 — design sprint pending JTBD validation

Validation pipeline

  1. step 1
    Jobs-to-be-done analysis 1 week · Christensen framework
  2. step 2
    Mom-test interviews 1 week · 10 customer interviews · Fitzpatrick framework
  3. step 3
    Design sprint 5 days · Map / Sketch / Decide / Prototype / Test with 5 users · Knapp framework
  4. step 4
    Build / kill / pivot decision after Friday user test · build only if 4+ of 5 users complete the task
Concept brief Surf community